It is evaluated that the India Men’s Grooming Market will grow at a CAGR of around 12.1% between 2024 to 2030. The expansion of the market imputes the rising awareness about wellness, health, and personal care among men driven by changing the norms of society that place greater emphasis on personal grooming and presentation. With the rise of social media, and exposure to global beauty standards, a considerable share of men in India, have become more self-aware of their appearance and are actively seeking ways to enhance it.

Additionally, India has been observing a steady growth of disposable incomes across multiple demographics, driven by urbanization, economic development, and burgeoning middle-class population in the country. Furthermore, the initiatives by the government aimed at financial inclusion like Pradhan Mantri Dhan Jan Yojana, have further strengthen disposable income by increasing access to banking services. Also, the expansion of eCommerce, and digital payment platforms has facilitated greater spending of the consumers.

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Shifting Customer Preference Towards Organic & Natural Personal Care Products to Boost the Growth of the Market

The upraised awareness about the potentially harmful effects of synthetic chemicals commonly found in conventional grooming products is resulting in customers opt safer substitutes. Moreover, the desire for eco-friendly and sustainable options aligns with the increasing global consciousness towards environmental preservation & ethical consumers, further fuelling the demand of natural and organic personal care products.

In addition, the rise of online influencers, and social media recommending for natural living, and clean beauty is also playing a crucial role in modifying the perception of organic, and natural products. These changing insight are remarkably leading men to adopt products that are manufactured with the help of natural products. Thus, surging their demand in the Indian market.

Skin Care Segment is Expected to Dominate the India Men’s Grooming Market with Maximum Share

Based on category, the India Men’s Grooming Market is categorized into several segments including – shaving, skincare, Hair care, and Fragrances. Out of all these categories, the skin care segment rules the market with the largest share. The increased awareness related to skincare benefits, propelled by targeted marketing campaigns, influencer culture, is spurring the demand for skincare products among Indian men.

In addition, advancements in product formulation, catering specifically to diverse skin types like dry, oily, and others, are further leading customers to opt for a variety of formulations in skin care product ranges, augmenting its growth in the market.

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Top Players of the India Men’s Grooming Industry

As per the recent report of MarkNtel Advisors on India Men’s Grooming market, the leading market players are - VI John Group, Procter & Gamble Hygiene & Health Care Ltd, L'Oréal India Pvt. Ltd., Godrej Consumer Products Ltd., VLCC Health Care Limited, Emami Ltd., McNroe India, Pvt. Ltd., Beiersdorf India Pvt. Limited, Reckitt Benckiser (India) Ltd, Estée Lauder Inc, Marico, Ltd., Malhotra Shaving Products, Pvt. Ltd., Vini Cosmetics, Pvt. Ltd, Hindustan Unilever, Ltd., Colgate Palmolive India Ltd., and others.

Latest Development of the India Men’s Grooming Market

• In 2023, Beardo, a male grooming product brand in India launched its ammonia-free permanent hair colour range for Indian men.
• In 2022, Vega, inaugurated SmartOne Beard trimmers for men on FlipKart with 1 1-year warranty, and on-site service in selected cities.